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When new Internet marketers enter the online industry, they’re always looking out for a quick solution to traffic. While they like the idea of getting targeted traffic, the idea of hard work to get it doesn’t appeal to them. That’s exactly why they don’t know the big advantages of article marketing. If you can get over the fact that article marketing requires some consistent work, you will find that it’s the most surefire way to get visitors to your site and promote your products. There is no other way you can get a large number of people visiting your website who have shown an interest in your topic, and it doesn’t cost you a dime. The reason why so many article marketers keep writing and publishing their articles is that it’s an effective way to get traffic. In this article, we’ll be discussing three of the most important benefits you can enjoy by using article marketing.
Just like anything else, people use things for different reasons, and with article marketing you’ll find lots of marketers using them to help with search engine positioning/rankings. Articles are a favorite for quite a few online marketers in the way of providing backlinks from article directories and various other Web 2.0 type of sites. When your articles are published online and spread around on high PR sites, you’ll get a share of it, which will obviously increase yours. With article marketing, you also get the benefit of steady traffic from every article you publish. This is traffic that can build and continue indefinitely, without you doing any extra work. When an article directory publishes your article, the search engines will index it, and this gets you search engine traffic. You can also get quite a bit of traffic as your articles circulate and other site owners publish them; as they are required to retain your resource box and links when they do this, you get ongoing traffic this way. This way, your articles can bring you visitors for a very long time, which is not something you can get from other marketing techniques.
There are multitudes of marketers who love to “repurpose” content, and there are many ways to do that such as using articles in emails, or autoresponders. Of course you will have to select appropriate articles that will serve your intentions with your particular purposes. Once you’ve uploaded your articles to your autoresponder service, then you’ll be all set. As you realize, the key to successful email marketing is to foster and build a level of trust in your list subscribers, and your articles will help you accomplish that. There are many other ways to use articles, so just look around and get creative.
In conclusion, you can achieve great things with article marketing, but you will have to put in some work. If you want to make it work for you, then you should get started and begin planning your article marketing strategy. The good thing about this method is that, once you put in the work, the results you get are not fleeting, but ongoing.